Los Angeles, United States, 4th Mar 2023 – The entertainment industry is a cut-throat business, with a myriad of talented individuals vying for their chance in the limelight. For most, the prospect of starting a production company from scratch with just two maxed out credit cards would be nothing more than a pipe dream. However, for Justin Fix and J.T. Swierczek, this was the starting point of their incredible journey that would culminate in the creation of JFI Productions, an industry-leading entertainment production company and creative development incubator.
From the outset, the mission of JFI Productions has been to reinvent interactive entertainment across immersive theater, experiential live events, and film, with the goal of continuously creating human connection and conversation through storytelling. As the founders of the company, both Justin and J.T. are passionate about creating an environment where everyone is on the same playing field, regardless of their background. In their words, “What’s better than to be an adult that still gets to let their inner child play?”
JFI Productions’ slate features original immersive theater productions, including the critically acclaimed Creep LA, The Willows, and Night Fever, among others. Additionally, the company has worked with some of the most imaginative minds in the industry, including Universal, Amazon, FX, Blumhouse, Peacock, Netflix, Overbrook, to create creative experiences and live activations that push the boundaries of what is possible.
JFI’s shows are so in demand that they sell out in minutes, and guests have included famous personalities such as Billie Eilish, Will Smith, Anna Kendrick, Chrissy Teigen, Jordan Peele, Demi Moore, and Olivia Wilde, among others. JFI’s shows have also partnered with local charities to give back to the local arts community, with True Connection, Art of Elysium, Beautify Earth, and Inner City Arts being some beneficiaries.
Despite their success, JFI Productions faced a number of significant challenges along the way, including the death of both Justin’s and J.T. ‘s fathers, as well as the significant financial burden of self-funding a production company in one of the most expensive cities in the world. However, the company has persevered, driven by the belief that it is possible to make a difference and to create a unique space within the industry.
As Justin and J.T. both attest, it is essential to carve your own path and to be comfortable with not always having the answers. Above all, they believe that it is essential to stick to your values, and to let them drive your company. For JFI Productions, this means holding true to the belief that “you just need to be good human, spread joy, stay true to your word, hold each other accountable and ensure that everyone’s voice is heard within each project.” Moreover, the company has a strict “no asshole policy” when it comes to hiring, fostering an environment of mutual respect and trust.
Moving forward, JFI Productions hopes to expand its shows into multiple markets and to release two films that are already in the works. Ultimately, the dream of the company is to bring the unique and intimate storytelling that it has become known for to audiences all over the world.
In a world where the entertainment industry can feel isolating and intimidating, JFI Productions is disrupting the status quo with its unique approach to storytelling and its commitment to creating meaningful human connections. As Justin and J.T. demonstrate, sometimes all it takes is the courage to carve your own path, and the willingness to put everything on the line to make your dreams a reality.
Organization: JFI Productions
Contact Person: J.T. Swierczek
City: Los Angeles
Country: United States
Release Id: 0403232682
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